One of the most beloved features in WWE video game history is the General Manager (GM) Mode. First introduced in WWE SmackDown vs. Raw 2006, this mode allowed players to take control of a WWE brand, managing everything from rosters to contracts, feuds, and even weekly show ratings. After years of fan requests, GM Mode made its long-awaited return in WWE 2K22 and WWE 2K23, but many still feel that it lacks the depth and excitement of its original version.
To make GM Mode even better, WWE 2K could introduce innovative new features that enhance realism, strategy, and long-term engagement. Let’s explore five fresh ideas that could take GM Mode to the next level.
1. Expanded Brand Warfare and Cross-Promotion Features
One of the biggest elements missing from recent iterations of GM Mode is intense brand competition. WWE 2K could enhance this aspect by incorporating:
- Cross-brand rivalries: Allowing GMs to negotiate talent trades, invade opposing shows, and even book inter-brand pay-per-view matches.
- Brand supremacy events: Introducing yearly WWE Drafts and Survivor Series-style feuds to make brand wars more immersive.
- Live social media interactions: Superstars reacting to trades, match results, and storyline developments, making decisions feel impactful.
Bringing back and expanding upon brand warfare would create an intense strategic element, forcing players to think long-term in their booking decisions.

2. Deeper Superstar Morale and Personality Systems
A major aspect of running a successful wrestling brand is keeping your talent happy. WWE 2K could introduce an advanced superstar morale system, which includes:
- Dissatisfaction mechanics: Superstars demanding title opportunities, better creative direction, or even more money.
- Locker room conflicts: Backstage heat between wrestlers affecting their performance and potential storylines.
- Managerial decisions: Choosing between keeping a top star happy or pushing new talent at the risk of causing drama.
Adding these layers would create a dynamic, evolving game world where every decision impacts future booking strategies.
3. Customizable Weekly Shows and Arenas
Giving players more control over their brand’s presentation would uplift GM Mode’s immersion. WWE 2K could introduce:
- Customizable arenas: Designed stage layouts, lighting effects, and theme music for each show.
- Flexible match card formats: Adjusting the number of matches, promo slots, and segment types.
- Dynamic crowd reactions: These change based on location, superstar popularity, and ongoing feuds.
This feature would allow players to create a unique identity for their brand, making each GM Mode playthrough feel fresh and personalized.

4. Online Multiplayer GM Mode
One of the biggest missed opportunities in WWE 2K’s GM Mode is the lack of online multiplayer. Adding this feature would revolutionize the experience by allowing players to:
- Compete against friends: Running rival brands in a connected universe.
- Engage in live trades: Negotiating deals with real players to keep rosters competitive.
- Showcase match highlights: Allowing GMs to upload and share clips from their weekly shows.
An online mode would make GM Mode feel more competitive and unpredictable, keeping players engaged for longer periods.
5. Interactive Press Conferences and Story-Driven Decision Making
To make GM Mode feel even more immersive, WWE 2K could introduce press conferences and real-time choices that affect the narrative, such as:
- Answering media questions: Choosing between diplomatic or controversial responses to influence ratings and fan perception.
- Handling superstar controversies: Deciding how to address suspensions, injuries, or real-life conflicts in the storyline.
- Interactive promos: Allowing GMs to craft responses for their wrestlers, shaping feuds dynamically.
These elements would turn GM Mode into a true sports management simulation, giving players more control over their brand’s success.