WWE 2K’s MyGM mode allows players to take on the role of a General Manager, crafting dream matchups, booking intense rivalries, and managing superstars to create a compelling weekly show. However, the key to dominating MyGM mode isn’t just about signing the biggest names—it’s about crafting the most exciting feuds that keep fans engaged, boost ratings, and drive ticket sales. Whether you’re playing as Raw, SmackDown, NXT, or WCW, understanding how to build long-term rivalries will give you the edge over your competition. In this guide, we’ll break down the best strategies to book unforgettable feuds in WWE 2K’s MyGM mode, ensuring your show becomes a must-watch TV. From superstar selection to dramatic storyline twists, here’s how to maximize the drama and excitement in your booking.
1. Choose the Right Superstars for the Feud
The foundation of any great feud is the superstars involved. In MyGM mode, each wrestler has a designated class, such as Giant, Cruiserweight, Bruiser, and Specialist. To create balanced and compelling feuds, always match classes strategically—Cruiserweights pair well with Giants, while Bruisers and Fighters make for hard-hitting showdowns. Additionally, consider their popularity and stamina. High-popularity superstars will generate more buzz, while stamina ensures they can endure a lengthy rivalry without constant injuries. Try to book babyface vs. heel matchups, as the built-in tension will naturally increase fan interest. When selecting rivalries, also factor in star power—legends and established superstars will draw higher ratings, but rising stars can provide long-term benefits if built up correctly.
2. Utilize Run-Ins and Promo Segments
A feud isn’t just about matches—it’s about the story leading up to them. MyGM mode offers a variety of tools to add drama to rivalries, such as run-ins, call-out promos, and GM interference. Run-ins allow one superstar to attack another, escalating tension and adding unpredictability. Call-out promos are an excellent way to extend feuds without overworking your wrestlers. Instead of booking matches every week, let superstars deliver fiery promos that further their rivalry. Meanwhile, interference from the General Manager can add a layer of authority-based storytelling. Utilize these options wisely to create dramatic moments that keep the audience hooked. The key is balance—don’t overuse interference, or it may frustrate your fanbase instead of exciting them.

3. Book Rivalries with Pay-Per-View Payoffs
Great feuds build anticipation for major events. Instead of blowing off rivalries on weekly television, extend them towards premium live events (PLEs) like WrestleMania, SummerSlam, or Royal Rumble. Use stipulation matches—Hell in a Cell, TLC, or Last Man Standing—to conclude long-running feuds in spectacular fashion. Rivalries gain intensity over time in MyGM mode, so managing their pacing is crucial. Use minor shows to build tension through count-outs, disqualifications, or controversial finishes, setting the stage for a definitive showdown at a big event. The bigger the build-up, the bigger the payoff. Pay attention to rivalry levels, as a feud that peaks too soon can fizzle out before the big event. Ensure your storytelling keeps fans engaged from start to finish.

4. Keep Feuds Fresh with Unexpected Twists
A stale rivalry can quickly lose fan interest. Keep things fresh by introducing surprise betrayals, unexpected allies, or surprise stipulations. Midway through a feud, consider turning one superstar from face to heel (or vice versa) to add intrigue. Another way to shake things up is by inserting a third competitor into the mix—turning a one-on-one feud into a triple-threat war. Tag-team breakups, surprise partnerships, and last-minute title opportunities can all enhance the drama. Keep your audience guessing by varying match types, altering outcomes, and occasionally letting the underdog win to build a compelling narrative. A feud that twists and turns keeps fans invested and ensures your MyGM mode remains exciting for the long run.